Playmatic

Platform for video advertising on news and content websites

The tools to achieve maximum immersion

Interactives

Embedding micro-site

Pop-up notifications and buttons

Brand-Lift Surveys

Embedding the form

Checkout

Multi­level scenarios

Classic pre-rolls

Playmatic — video advertising platform
with fine-tuning of the mechanics

Playmatic — video advertising platform with fine-tuning of the mechanics

Platform capacity

Distinctive efficiency

51%
Higher memorability of the video compared to non-interactive video
2x
Involvement in an advertising campaign and interaction with the brand
8x
Intention to buy compared to a non-interactive roller

Advantages
Engageroll vs Pre-roll

  • An ordinary non-interactive video

  • Engage Video ad by Playmatic

+30%
more conversions
+40%
brand awareness
8x
greater involvement
Learn
more

Augmented reality of your brand

How does the QR code
function work?
After reading the code, the user immediately goes to the page of the advertised product
What is
OLV?
Video ads that are shown to a specific audience before, during or after the commercial
What is augmented reality?
Tools that allow the user to interact interactively interact with the advertising content, changing it

Multi-level security and verification

Tracking, anti-fraud,
data protection, brandseifty

Blacklist
Black-listed sources of traffic
IP
Anomalies in distribution or occurrence of IP addresses
Crawler
Search engines and other automatic crawles
OS
Anomal OS and device distribution within traffic
Datacenter
Large data centers of hosting companies and service providers
Proxy
Proxies, VPN servers and botnets appearance
Device
Fake devices and device emulators
Source
Suspicious sites and other invalid traffic sources
Dynamic Blacklist
Black-listed sources of traffic with short-lived activity

In-depth analysis
of the advertising campaign

Tracking:

Audit of advertising campaigns

Playmatic supports the connection of third-party
systems for analytics and viewability

Launch your campaign in two clicks

Any questions?

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